Driving Buy-In : The Science of Influence with Data

Name: Driving Buy-In : The Science of Influence with Data
Brand: John Wiley & Sons Inc

John Wiley & Sons Inc

A step-by-step guide to transforming data into stakeholder buy-in and decisive action Driving Buy-In, by data storytelling veteran Mico Yuk\u2014who has trained over 20,000 data professionals at Fortune 500 companies including Shell, Nestl\u00E9, and Zoom\u2014provides a practical guide for professionals who craft data visualizations and presentations that light a fire under decision-makers. It shows how to transform insights into real-world action. Eighty-eight percent of insights never influence a decision. This book fixes that.\nYuk introduces the Buy-In Method\u2122, a two-pillar system for turning information into action \u2014 grounded in behavioral science and neuroscience research. Pillar 1, the Data Storytelling Framework\u2122 (Discover, Define, Design, and Deliver), turns data into a story the brain is\n\nDriving Buy\u2013In\nThe Science of Influence with Data\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail tracked;