Video Marketing - 9781398601161

Video MarketingCreate Engaging Video Campaigns to Drive Brand Growth and Sales\nAuthor(s): Jon Mowat\nFormat: Hardback\nPublisher: Kogan Page Ltd, United Kingdom\nImprint: Kogan Page Ltd\nISBN-13: 9781398601161, 978-1398601161\nSynopsis\nIn a 'video first' world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales. \n\nVideo Marketing takes a step-by-step and in-depth look at planning and creating great video campaigns, as well as activating, testing and measuring their success. Featuring case studies from global household names such as adidas, Kleenex, and Red Bull, it explores which video types and platforms brands should use, using multi-video campaigns, live videos and webinars, as well as creating and editing video campaigns on a budget using DSLRs and smartphones. \n\nUpdated with the latest developments, this second edition of Video Marketing contains new chapters on understanding your .