Myths of Branding – Dispel the Misconceptions and Become a Brand Expert Bailey
Myths of Branding\nby Simon Bailey\nHardback\nEnglish\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Simon Bailey\nTitle: Myths of Branding\nFormat: Hardback\nLanguage: English\nTopic: Brands and branding\nPublisher: Kogan Page\nEdition: 2nd Revised edition\nISBN-13: 9781398608177\nISBN-10: 1398608173\nRRP: \u00A335.00\n\n------------------------------\nDescription\n------------------------------\nAndy Milligan is a leading international branding consultant. He has worked for almost 20 years advising major organizations on strategies for brand building, customer experience and internal culture, and comments regularly in the media on brand issues. He is the co-author of On Purpose and Bold.Simon Bailey is an experienced business leader and brand specialist who advises CEOs on using their brand to drive business growth. He was formerly European CEO of Interbrand and UK.
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