Fashion Brand Management - 9781398609020

Fashion Brand ManagementPlan, Scale and Market a Successful Fashion Business\nAuthor(s): Alison Lowe\nFormat: Hardback\nPublisher: Kogan Page Ltd, United Kingdom\nImprint: Kogan Page Ltd\nISBN-13: 9781398609020, 978-1398609020\nSynopsis\nLearn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry.\n\nFashion Brand Management is a complete guide to operating a fashion business in a multi-trillion revenue industry. Written by a leading innovator in the space, it describes how to gain competitive advantage, meaningfully embrace sustainability and purpose and successfully market to and engage consumers. Balancing theory with practical applications throughout, it also explores the key business models and financial management processes used in the industry and how fashion brands can build entrepreneurial advantage. \n\nExploring the key challenges and opportunities for today's fashion busi.