The Alignment Advantage - 9781398610637

The Alignment AdvantageTransform Your Strategy, Culture and Customers to Succeed\nAuthor(s): Richard Nugent\nFormat: Hardback\nPublisher: Kogan Page Ltd, United Kingdom\nImprint: Kogan Page Ltd\nISBN-13: 9781398610637, 978-1398610637\nSynopsis\nStrategy, culture and customers are the key elements of any business. But to truly succeed, they need to be effectively built, refined and aligned.\n\nStudies show that organizations which are highly aligned are 72% more profitable than their competition. The Alignment Advantage shows how you can achieve this through a practical and proven framework which can be adapted to all businesses, whether it's a small start-up, multinational organization or somewhere in between.\n\nArguing that Simon Sinek's \""start with why\"" approach is compelling yet flawed and Peter Drucker's claim that \""culture eats strategy for breakfast\"" is a myth, Richard Nugent creates a clear, accessible blueprint for a more successful, collaborative and efficient organizat.