Brand Management by Jaywant Singh, Paurav Shukla - 9781398611603

Brand Management\nby Jaywant Singh\nHardback\nEnglish\n\nDelivery\nUsually delivered in 8\u20139 working days.\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Jaywant Singh\nTitle: Brand Management\nFormat: Hardback\nLanguage: English\nPublisher: Kogan Page\nPublication year: 2024\nISBN-13: 9781398611603\nISBN-10: 1398611603\n\n------------------------------\nDescription\n------------------------------\nJaywant Singh is Professor of Marketing and Head of Digital and Data Driven Marketing Department at Southampton Business School, University of Southampton, UK. His research is in the areas of branding and consumer behaviour.Paurav Shukla is Professor of Marketing and Head of Research at Southampton Business School, University of Southampton, UK. His research interests include luxury branding and marketing, cross-cultural consumer behaviour, and international marketing..