Sustainable Advertising - 9781398613850

Sustainable AdvertisingHow Advertising Can Support a Better Future\nAuthor(s): Matt Bourn, Sebastian Munden\nFormat: Hardback\nPublisher: Kogan Page Ltd, United Kingdom\nImprint: Kogan Page Ltd\nISBN-13: 9781398613850, 978-1398613850\nSynopsis\nSHORTLISTED: Business Book Awards 2025 - Change & Sustainability\n\nSustainable Advertising is a manifesto for the world's advertising industry, a case for change globally: 'to change the way we work and to change the work we make'. This is the book every advertising and marketing professional needs to make every ad a sustainable ad.\n\nSustainable Advertising informs every stage of the advertising process with the expertise required to make advertising more sustainable, future-proofing portfolios, improving productivity, and saving money. Covering the way ads are made and distributed, to the products, services, and behaviours they promote, this book sets out the insights, best-in-class case-studies and practical guidance to accelerate cha.