Data–Driven Personalization – How to Use Consumer Insights to Generate Customer…

Data–Driven Personalization – How to Use Consumer Insights to Generate Customer…

Data-Driven PersonalizationHow to Use Consumer Insights to Generate Customer Loyalty\nAuthor(s): Zontee Hou\nFormat: Hardback\nPublisher: Kogan Page Ltd, United Kingdom\nImprint: Kogan Page Ltd\nISBN-13: 9781398614628, 978-1398614628\nSynopsis\nWINNER: NYC Big Book Award 2025 - Sales & Marketing\n\nMake your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. \nTo break through the noise, marketers today need to be hyper-relevant to their customers. To do that takes data and a deep understanding of your audience. Data-Driven Personalization breaks down the best ways to reach new customers and better engage your best customers. By combining principles of persuasion, behavioral economics and industry research, this book provides readers with an actionable blueprint for how to implement a customer-centric approach to marketing that will drive results. \nThe book is broken into six parts that detail everything from what data is.

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