Marketing in Web 3.0 - 9781398615557

Marketing in Web 3.0Artificial Intelligence, the Metaverse and the Future of Marketing\nAuthor(s): Simon Kingsnorth\nFormat: Hardback\nPublisher: Kogan Page Ltd, United Kingdom\nImprint: Kogan Page Ltd\nISBN-13: 9781398615557, 978-1398615557\nSynopsis\nUncover the opportunities web3 offers marketers whilst avoiding the potential pitfalls with this all-encompassing guide to the metaverse, AI and the future of digital marketing strategy written by industry expert Simon Kingsnorth.\n Do you feel confident leading your company's marketing efforts into the new world of web3 and the metaverse? Whilst many marketers know how important and influential this technology is going to be, many don't feel sure about where to start, what technology is here to stay or what the possibilities are. Marketing in Web [url] walks you through exactly what you should be doing today, what the technology is and where it's going.\n Covering everything from gamification, to creating immersive experiences and ev.