Growth Marketing Strategy – Drive Profits and Sustained Business Growth Jia

Growth Marketing StrategyDrive Profits and Sustained Business Growth\nAuthor(s): Rose Jia\nFormat: Hardback\nPublisher: Kogan Page Ltd, United Kingdom\nImprint: Kogan Page Ltd\nISBN-13: 9781398618367, 978-1398618367\nSynopsis\nIn an era when growth marketing has become a buzzword for quick fixes, this book provides a clear roadmap for how marketers can move on from short-term hacks and utilize their full marketing funnel to gain and retain customers across any size business in any economic environment.\n Growth marketing is no longer just a short-term tactical approach suitable only for start-ups and SMEs looking for easy wins. Instead, it has become a real source of long-term sustainable growth for any business, and a strategic approach that can deliver results regardless of economic environment. With marketers under pressure to consistently deliver growth in rapidly changing landscapes, this invaluable guide will provide a clear roadmap so that any marketer can develop a growth mar.