Effective Brand Building: Drive Growth Using Co. Geoghegan Hardcover**

Kogan Page Ltd

Effective Brand BuildingUnlock Growth with Strategy, Insights, and Measurement\nAuthor(s): Andrew Geoghegan, Syl Saller\nFormat: Hardback\nPublisher: Kogan Page Ltd, United Kingdom\nImprint: Kogan Page Ltd\nISBN-13: 9781398618596, 978-1398618596\nSynopsis\nHow can senior marketing leaders drive sustained brand growth amid shifting industry priorities?\n\nEffective Brand Building offers strategic, authoritative guidance to executives committed to transforming brand investment into long-term, measurable results. As short-term tactics dominate, this book refocuses on proven frameworks and governance models that align brand strategy with overarching business objectives.\n\nYou'll learn how to: \n- Apply best-practice models to embed brand building\nwithin organizational processes\n- Leverage expert insights from award-winning\nmarketer Andrew Geoghegan\n- Use data-led approaches to measure impact and\nmaximize ROI\n- Analyze real-world examples from McDonald's, Apple,\nMondelez and Uniles