Using Creativity and Data in Marketing by Tom Ollerton - 9781398619272

Using Creativity and Data in MarketingUnlocking Creative Value with Insight and Imagination\nAuthor(s): Tom Ollerton\nFormat: Hardback\nPublisher: Kogan Page Ltd, United Kingdom\nImprint: Kogan Page Ltd\nISBN-13: 9781398619272, 978-1398619272\nSynopsis\nHow can marketing leaders leverage data and creativity to deliver measurable business results?\n\nUsing Creativity and Data in Marketing provides proven strategic models and expert insights to help blend quantitative data with innovative thinking. This essential guide equips professionals to lead with confidence, turning complex analytics into impactful campaigns that deliver ROI and competitive advantage. Featuring interviews with global marketing leaders from L'Oreal, Kenvue, Brompton Bikes and Bose, the book offers exclusive data-led, decision-making frameworks grounded in real-world success.\n\nYou'll learn how to: \n- Access expert interviews revealing actionable leadership lessons\n- Master strategic tools to translate data intos