Creativity in PR and Communications – Concepts and Practices for Innovation Cope

Creativity in PR and CommunicationsConcepts and Practices for Innovation\nAuthor(s): Jon Cope, Stuart Mayell\nFormat: Hardback\nPublisher: Kogan Page Ltd, United Kingdom\nImprint: Kogan Page Ltd\nISBN-13: 9781398620865, 978-1398620865\nSynopsis\nHow can creativity drive effective public relations and communications in today's dynamic business environment?\n\nCreativity in PR and Communications by Jon Cope and Stuart Mayell is an essential textbook designed for undergraduate and postgraduate students studying public relations and creative communication courses. It aligns directly with course outcomes by providing a structured, theory-led yet practical approach to fostering creativity as a strategic tool for addressing PR challenges and meeting business targets. Ideal for core or recommended adoption, this text equips students with the skills and frameworks necessary to excel in creative industries.\n\nKey features include:\n-\nExploration of creativity fundamentals including\nmindset .