Social First Brands by Tom Miner - 9781398621701

Social First BrandsHow Modern Brands Create Community, Loyalty, and Growth\nAuthor(s): Tom Miner\nFormat: Hardback\nPublisher: Kogan Page Ltd, United Kingdom\nImprint: Kogan Page Ltd\nISBN-13: 9781398621701, 978-1398621701\nSynopsis\nWINNER: Independent Press Award 2026 - Social Media\n\nHow can you build a social media strategy that outlasts trends and delivers real impact?\n\nSocial First Brands is a practical guide for mid-career marketing professionals who want to develop strategies that create authentic connections, strengthen brand credibility and drive measurable results. Written by social media expert Tom Miner, it shares proven frameworks, examples and actionable tools from brands like Crocs, Stanley, Funko, and Ryanair.\n\nBy showing how leading companies put social media at the heart of their marketing, this book equips you to move beyond quick wins and hacks to build strategies grounded in human behavior and long-term value. \n\nYou will learn how to:\n- Develop a bespokeg