Marketing Strategy by Jenna Tiffany - 9781398621749

Marketing StrategyImplementing and Measuring a Successful Marketing Strategy\nAuthor(s): Jenna Tiffany\nFormat: Hardback\nPublisher: Kogan Page Ltd, United Kingdom\nImprint: Kogan Page Ltd\nISBN-13: 9781398621749, 978-1398621749\nSynopsis\nWINNER: The BookFest Spring Book Awards 2022 - Marketing category (first edition)\nWINNER: Business Book Awards 2022 - Sales & Marketing category (first edition)\nHow can senior marketing leaders develop and implement a proven strategy to deliver measurable results?\n\nMarketing Strategy offers a clear, authoritative framework designed for senior professionals seeking to lead with confidence in a rapidly evolving marketing landscape. In this new edition, Jenna Tiffany incorporates the latest insights on Generative AI and features expert perspectives from global brands like Disney. It provides proven strategic models and tools for informed decision-making, helping leaders navigate governance, financial impact and industry trends to deliver sustas