AI-Powered B2B Marketing - 9781398621985

AI-Powered B2B MarketingDevelop AI-Enabled Strategies and Practices for Maximum Impact\nAuthor(s): Simon Hall\nFormat: Hardback\nPublisher: Kogan Page Ltd, United Kingdom\nImprint: Kogan Page Ltd\nISBN-13: 9781398621985, 978-1398621985\nSynopsis\nHow can mid-career B2B marketers effectively harness AI to build strategy and drive career impact?\n\nAI-Powered B2B Marketing offers clear, practical frameworks for professionals to implement AI technologies confidently and strategically. Backed by real-world examples and expert insights from global leaders including Epsilon, CACI UK and UrSpectr, this guide demystifies AI integration across B2B marketing. From powering market research to embedding ethical AI practices, it equips marketers to optimize every stage of the buyer journey while developing skills that elevate career credibility.\n\nYou'll learn how to: \n- Develop strategic AI-driven frameworks tailored for B2B marketing\n- Implement actionable tools for lead generation, nurturins