Research Methods for Tourism, Hospitality, Leis. McLoughlin, McLoughlin, PB**
Kogan Page Ltd
A comprehensive textbook for mastering research design and analysis in tourism, hospitality, leisure and events.\nResearch Methods for Tourism, Hospitality, Leisure and Events is ideal for upper-level undergraduate and postgraduate students researching and writing their dissertations and final-year projects. Bridging foundational research theory with sector-specific application for hospitality, tourism and events settings, this textbook explores qualitative, quantitative and mixed-methods approaches, emphasizing their relevance to real-world contexts. Students will learn how to design robust studies, collect and interpret data effectively and write persuasive, evidence-based reports or dissertations. This textbook includes:- Chapter summaries and learning outcomes to consolidate\n\nResearch Methods for Tourism, Hospitality, Leisure and Events\nMethodologies, Metrics and Reporting\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mai;
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