Event Planning and Management - 9781398623835

Event Planning and ManagementPrinciples, Planning and Practice\nAuthor(s): Ruth Dowson, Bernadette Albert, Dan Lomax\nFormat: Hardback\nPublisher: Kogan Page Ltd, United Kingdom\nImprint: Kogan Page Ltd\nISBN-13: 9781398623835, 978-1398623835\nSynopsis\nThe definitive textbook for planning, managing and delivering successful events in a dynamic industry.\n\nEvent Planning and Management by Ruth Dowson, Bernadette Albert and Dan Lomax is a comprehensive guide designed for undergraduate and postgraduate students studying event management, event planning or public relations, as well as for early-stage practitioners preparing to deliver professional events. Now in its fully updated fourth edition, it provides clear, step-by-step guidance that aligns with core learning outcomes in event operations, marketing and strategic management modules.\n\nThrough a structured exploration of the event lifecycle, this textbook shows how to research, design and plan events that meet audience and stakeh.