Optimizing Sales and Marketing Data - 9781398623958

Kogan Page Ltd

Optimizing Sales and Marketing DataStrategies for Accuracy and Efficiency\nAuthor(s): Susan Walsh\nFormat: Hardback\nPublisher: Kogan Page Ltd, United Kingdom\nImprint: Kogan Page Ltd\nISBN-13: 9781398623958, 978-1398623958\nSynopsis\nLearn how to clean, organize and understand your data so your marketing and sales work smarter, not harder.\n\nOptimizing Sales and Marketing Data is a clear, friendly guide for early-career professionals who want to build confidence with data and learn the essentials of fixing common data problems. If you're just starting out in sales or marketing and need simple steps to clean data, categorize customers and improve your results, this book shows you exactly how to get there.\n\nWritten by data expert Susan Walsh, it breaks data management into easy, practical tasks you can apply right away. Using real-world examples and beginner-friendly explanations, it helps you understand why clean data matters and how it can improve targeting, reduce wasted spend as