From Harry Potter to the Wizarding World by Cassie Brummitt - 9781399548182

Name: From Harry Potter to the Wizarding World by Cassie Brummitt - 9781399548182
Brand: Edinburgh University Press

Edinburgh University Press

From Harry Potter to the Wizarding WorldThe Transfiguration of a Franchise\nAuthor(s): Cassie Brummitt\nFormat: Hardback\nPublisher: Edinburgh University Press, United Kingdom\nImprint: Edinburgh University Press\nISBN-13: 9781399548182, 978-1399548182\nSynopsis\nThe Harry Potter franchise is not confined to just the page or the screen, but has been and continues to be reimagined and reconfigured through a number of extratextual products, texts, and experiences which surround and rework the Harry Potter texts. This book centres around the 2010s, or the post-Potter era, a period of unprecedented growth and reinvention for the franchise. Many of the franchising developments produced during this time operated according to distinct strategies: to consolidate the legacy of the Harry Potter series, or to extend the fictional universe into new settings, media and cultural forms. This book explores six such developments - [url] Rowlings authorship, the website Pottermore, the Wizarding World.