The Customer of the Future by Blake Morgan - 9781400213634
HarperCollins Focus
The Customer of the Future10 Guiding Principles for Winning Tomorrow's Business\nAuthor(s): Blake Morgan\nFormat: Hardback\nPublisher: HarperCollins Focus, United States\nImprint: HarperCollins Leadership\nISBN-13: 9781400213634, 978-1400213634\nSynopsis\nWith emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today!\n\nCustomer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.\n\nThe Customer of the Future explains how today's customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don't adapt to these new expectations won't last. This book prepares your organization for these increasi!
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