Business and Management Research by Erica Hallebone, Jan Priest - 9781403997166

Business and Management ResearchParadigms and Practices\nAuthor(s): Erica Hallebone, Jan Priest\nFormat: Paperback\nPublisher: Bloomsbury Publishing PLC, United Kingdom\nImprint: Red Globe Press\nISBN-13: 9781403997166, 978-1403997166\nSynopsis\nBusiness and Management Research combines the philosophy and practicalities of research into one accessible volume. 3 popular approaches are demonstrated through case studies and reliable mental models, providing readers with applied knowledge - a crucial advantage when undertaking high profile projects.\n\nKey Features:\n- Detailed graphics, life-cycle illustrations and 'helicopter' treatment of key ideas make this the ideal starting point to a research project\n- Case studies demonstrate the concepts and methodologies of research\n- Strong focus on methodology, a central aspect of successful research design