The Blackwell Encyclopedia of Management, Marketing - 9781405102544

The Blackwell Encyclopedia of Management, MarketingAuthor(s): Dale Littler\nFormat: Hardback\nPublisher: John Wiley and Sons Ltd, United Kingdom\nImprint: Wiley-Blackwell\nISBN-13: 9781405102544, 978-1405102544\nSynopsis\nThis second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information and communications technologies are assessed while retailing has been extensively revised to embrace contemporary trends.\n\nFeatures over 250 entries\nIncludes new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy\nAssesses the implications of developments in new information and communications technologies\nContains extensive revisions to the section on retailing to embrace contemporary trends