Guide to Management Research Methods by Mandy van der Velde PAPERBACK

Guide to Management Research MethodsAuthor(s): Mandy van der Velde, Paul Jansen, Neil Anderson\nFormat: Paperback\nPublisher: John Wiley and Sons Ltd, United Kingdom\nImprint: Wiley-Blackwell\nISBN-13: 9781405115124, 978-1405115124\nSynopsis\nThis text shows business students how to conduct reliable research and how to argue the soundness of their research approach. \n\nA practical introduction to research methods for business students.\nGives students the ability to conduct reliable research on the basis of empirical field data.\nTakes students through the research process systematically, from the initial definition of a research problem to the final presentation of results.\nDemonstrates the interrelationships between the different stages in a research project.\nHelps students to decide which methods are most appropriate.\nTeaches students to think both critically and creatively about research methods.\nIncludes the most up-to-date methods, including use of the Internet and email.\.