Blunders in International Business by David A. Ricks PAPERBACK 9781405134927

Blunders in International Business\nby David A. Ricks\nPaperback\nEnglish\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: David A. Ricks\nTitle: Blunders in International Business\nFormat: Paperback\nLanguage: English\nTopic: Management and management techniques\nPublisher: John Wiley and Sons Ltd\nPublication year: 2006\nEdition: 4th Edition\nISBN-13: 9781405134927\nISBN-10: 1405134925\nRRP: \u00A318.99\n\n------------------------------\nDescription\n------------------------------\nThis new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down. \n--Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharw.