Looking Beyond the Runway - 9781409400998

Name: Looking Beyond the Runway - 9781409400998
Brand: Taylor & Francis

Taylor & Francis

Nawal Taneja is a career analyst of the global airline industry with wide-ranging experience in the aviation industry, academia, and public policy. To help airline executives become informed of new competitive games, the author analyzes numerous business sectors such as auto, hospitality, retail, technology, and entertainment. For example, relevant lessons can be learned from the strategic mistakes made by the US automakers. Likewise, emergent and compelling insights can be gained in superior customer experience from Ritz Carlton and Zappos, and in value-creating innovation from Cirque du Soleil and Zipcar. The book also features a multitiude of forewords from airlines and related businesses to provide readers with multiple perspectives on the changing landscape in the global airline industry. > The global airline industry, facing significant changes and discontinuity is prompted and forced to deal with a \""new normal.\"" Who would have imagined a few years ago that: - a signific.