A Stakeholder Approach to Corporate Social Responsibility - 9781409418399

Name: A Stakeholder Approach to Corporate Social Responsibility - 9781409418399
Brand: Taylor & Francis

Taylor & Francis

A Stakeholder Approach to Corporate Social ResponsibilityPressures, Conflicts, and Reconciliation\nAuthor(s): Philip Kotler, Adam Lindgreen, Franois Maon\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781409418399, 978-1409418399\nSynopsis\nCorporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society, and many organizations have adopted its discourse. Yet corporate social responsibility remains an uncertain and poorly defined ambition, with few absolutes. First, the issues that organizations must address can easily be interpreted to include virtually everyone and everything.\nSecond, with their unique, often particular characteristics, different stakeholder groups tend to focus only on specific issues that they believe are the most appropriate and relevant in organizations' corporate social responsibility programs. Thus, beliefs about what constitutes a .