Relational Political Marketing in Party-Centred Democracies

Name: Relational Political Marketing in Party-Centred Democracies
Brand: Taylor & Francis

Taylor & Francis

This book offers a critical study of the way in which traditional market logic - derived from mainstream economics and managerial marketing - is commonly applied to democratic politics, within both political science and the rapidly expanding field of political marketing. Offering a re-conceptualisation of the political spheres in terms of 'markets', which addresses the theoretical inadequacies of prior research, this book examines some of the most important practical implications that this alternative approach to party-centred politics may have for the marketing efforts of contemporary membership parties. > This book offers a critical re-thinking of the way in which traditional market logic - derived from mainstream economics and managerial marketing - has for decades commonly been applied in the theoretical understanding of democratic politics within influential quarters of political science and in later years also the relatively new but rapidly expanding field of political marke.