Government Public Relations

Name: Government Public Relations
Brand: Taylor & Francis

Taylor & Francis

Government Public RelationsA Reader\nAuthor(s): Mordecai Lee\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Auerbach\nISBN-13: 9781420062779, 978-1420062779\nSynopsis\nMuch maligned in the past as wasteful and self-serving, government public relations provides several distinct services that can be used to advance the substantive mission of an agency in ways that save money, time, and effort. In the same manner as budgeting, HR, strategic planning, and performance assessment, public relations must be included in the contemporary public administrators toolbox. Using unorthodox yet cost effective measures, public relations can increase the utilization of governmental goods and services, promote voluntary compliance with new laws, improve media relations, and strengthen the standing of the agency with the public at large. In short, public relations is public administration.\n\nAddressing the theory, practice, and context of government public relations, .