Listening to the Voice of the Market by R. Eric Reidenbach - 9781420093308

Name: Listening to the Voice of the Market by R. Eric Reidenbach - 9781420093308
Brand: Taylor & Francis Inc

Taylor & Francis Inc

Listening to the Voice of the MarketHow to Increase Market Share and Satisfy Current Customers\nAuthor(s): R. Eric Reidenbach\nFormat: Hardback\nPublisher: Taylor & Francis Inc, United States\nImprint: Productivity Press\nISBN-13: 9781420093308, 978-1420093308\nSynopsis\nTypically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-opening book, Eric Reidenbach goes beyond the \""voice of the customer\"" that so many consultants talk about to introduce you to a groundbreaking concept: the Voice of the Market. \n\nLike most business people in this global marketplace, you are searching for that edge that will help you increase market share. In this book, Dr. Reidenbach, teaches you how to identify, and capture the Voice of the Market and then use that data and a new understanding of it to make your organization market-focused. It is not about hijacking customers with one-time special pricing..