University Technology Transfer: What It Is and How to Do It.by Hockaday New**

Name: University Technology Transfer: What It Is and How to Do It.by Hockaday New**
Brand: Johns Hopkins University Press

Johns Hopkins University Press

University Technology TransferWhat It Is and How to Do It\nAuthor(s): Tom Hockaday\nFormat: Hardback\nPublisher: Johns Hopkins University Press, United States\nImprint: Johns Hopkins University Press\nISBN-13: 9781421437057, 978-1421437057\nSynopsis\nDemystifying technology transferan increasingly important but little-understood aspect of research universities' mission.\n\nHow do we transfer the brilliance of university research results into new products, services, and medicines to benefit society? University research is creating the technologies of tomorrow in the fields of medicine, engineering, information technology, robotics, and artificial intelligence. These early-stage technologies need investment from existing and new businesses to benefit society. But how do we connect university research outputs with business and investors?\n\nThis process, Tom Hockaday explains, is what university technology transfer is all about: identifying, protecting, and marketing university research.