Changing Minds by Howard Gardner PAPERBACK 9781422103296

Harvard Business Review Press

Changing Minds\nby Howard Gardner\nPaperback\nEnglish\n\nDelivery\nUsually delivered in 2\u20133 working days (dispatched today if ordered before 3pm).\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Howard Gardner\nTitle: Changing Minds\nFormat: Paperback\nLanguage: English\nTopic: Cognition and cognitive psychology\nPublisher: Harvard Business Review Press\nPublication year: 2006\nISBN-13: 9781422103296\nISBN-10: 1422103293\n\n------------------------------\nDescription\n------------------------------\nThink about the last time you tried to change someone\u2019s mind about something important: a voter\u2019s political beliefs; a customer\u2019s favorite brand; a spouse\u2019s decorating taste. Chances are you weren\u2019t successful in shifting that person\u2019s beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happe.