Blowing Up the Brand (Paperback Book)

Blowing Up the Brand (Paperback Book)

Peter Lang Publishing Inc

This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology.\n\nBlowing Up the Brand\nCritical Perspectives on Promotional Culture\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail tracked services.\n\nPlease note: the price advertised is as low as we can go \u2014 we do not accept or respond to offers. We're also unable to ;

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