Cross-Cultural Design for IT Products and Services - 9781439838730

CRC Press

Cross-Cultural Design for IT Products and ServicesAuthor(s): Pei-Luen Rau, Tom Plocher, Yee-Yin Choong\nFormat: Hardback\nPublisher: Taylor & Francis Inc, United States\nImprint: CRC Press Inc\nISBN-13: 9781439838730, 978-1439838730\nSynopsis\nWith the increase of globalization of business and industry, IT products and services are often produced and marketed across geographical cultural boundaries without adequate consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder their market penetration, sales, and use. \n\nBased on research and practice, Cross-Cultural Design for IT Products and Services provides a resource for human factors engineers, designers, and marketing professionals who define and develop IT products and services for the global market. With its extensive review of cross-cultural theory and cross-cultural design literature, it is also a resource fo.