Navigating Gendered Terrain – Stereotypes and Strategy in Political Campaigns

Navigating Gendered TerrainStereotypes and Strategy in Political Campaigns\nAuthor(s): Kelly Dittmar\nFormat: Hardback\nPublisher: Temple University Press,U.S., United States\nImprint: Temple University Press,U.S.\nISBN-13: 9781439911488, 978-1439911488\nSynopsis\nFrom the presidential level down, men and women who run for political office confront different electoral realities. In her probing study, Navigating Gendered Terrain, Kelly Dittmar investigates how gender influences the campaign strategy and behavior of candidates today. Concurrently, she shows how candidates' strategic and tactical decisions can influence the gendered nature of campaign institutions.\nNavigating Gendered Terrain addresses how gender is used to shape how campaigns are waged by influencing insider perceptions of and decisions about effective campaign messages, images, and tactics within party and political contexts. Dittmar uses survey information and interviews with candidates, political consultants, and o.