Database Marketing : Analyzing and Managing Customers

Springer-Verlag New York Inc.

Database Marketing\nby Byung-Do Kim\nPaperback\nEnglish\n\nDelivery\nUsually delivered in 2\u20133 working days (dispatched today if ordered before 3pm).\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Byung-Do Kim\nTitle: Database Marketing\nFormat: Paperback\nLanguage: English\nTopic: Market research\nPublisher: Springer-Verlag New York Inc.\nPublication year: 2009\nEdition: 2008\nISBN-13: 9781441903327\nISBN-10: 1441903321\nRRP: \u00A3109.99\n\n------------------------------\nDescription\n------------------------------\n\nDatabase marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today''s organizations have the\ncapacity to analyze customer data to inform and enhance every facet of the enterprise-from branding and promotion campaigns to supply chain .