Service Design and Delivery - 9781441983206

Service Design and DeliveryAuthor(s): Mairi Macintyre, Glenn Parry, Jannis Angelis\nFormat: Hardback\nPublisher: Springer-Verlag New York Inc., United States\nImprint: Springer-Verlag New York Inc.\nISBN-13: 9781441983206, 978-1441983206\nSynopsis\nService Design and Delivery provides a comprehensive overview of the increasingly important role played by the service industry. Focusing on the development of different processes employed by service organizations, the book emphasizes management of service in relation to products. It not only explores the complexity of this relationship, but also introduces strategies used in the design and management of service across various sectors, highlighting where tools, techniques and processes applicable to one sector may prove useful in another. The implementation methods introduced in the book also illustrate how and why companies can transform themselves into service organizations. \n\nWhile the book is primarily intended as a text for advanced.