Post-TV - 9781442614529

Post-TVPiracy, Cord-Cutting, and the Future of Television\nAuthor(s): Michael Strangelove\nFormat: Paperback\nPublisher: University of Toronto Press, Canada\nImprint: University of Toronto Press\nISBN-13: 9781442614529, 978-1442614529\nSynopsis\nIn the late 2000s, television no longer referred to an object to be watched; it had transformed into content to be streamed, downloaded, and shared. Tens of millions of viewers have cut the cord, abandoned cable television, tuned into online services like Netflix, Hulu, and YouTube, and also watch pirated movies and programmes at an unprecedented rate. The idea that the Internet will devastate the television and film industry in the same way that it gutted the music industry no longer seems farfetched. The television industry, however, remains driven by outmoded market-based business models that ignore audience behaviour and preferences.\n\n In Post-TV, Michael Strangelove explores the viewing habits and values of the post-television generati.