Beyond Persuasion - 9781442615342

Beyond PersuasionCommunication Strategies for Healthcare Managers in the Digital Age\nAuthor(s): Patricia J. Parsons\nFormat: Paperback\nPublisher: University of Toronto Press, Canada\nImprint: University of Toronto Press\nISBN-13: 9781442615342, 978-1442615342\nSynopsis\nThe advent of social media has forever changed how organizations communicate with the public, and healthcare organizations are no exception. Beyond Persuasion provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives in the digital age.\n\n Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care, Beyond Persuasion is full of valuable information on issues such as how to develop fundamental skills, communicate s.