The Marketing Revolution in Politics – What Recent U.S. Presidential Campaigns …
The Marketing Revolution in PoliticsWhat Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing\nAuthor(s): Bruce I. Newman\nFormat: Hardback\nPublisher: University of Toronto Press, Canada\nImprint: University of Toronto Press\nISBN-13: 9781442647992, 978-1442647992\nSynopsis\nIn 2008, Barack Obamas presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building.\n\n The challenges facing a presidential campaign may be unique to the political arena, but the creative solutions are not. The Marketing Revolution in Politics shows how recent US presidential campaigns have adopted the latest marketing techniques and how organizations in the for-profit and non-profit sectors can benefit from their ex.
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