The Handbook of International Advertising Research Cheng Hardback 9781444332377
John Wiley and Sons Ltd
The Handbook of International Advertising Research\nby H Cheng\nHardback\nEnglish\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: H Cheng\nTitle: The Handbook of International Advertising Research\nFormat: Hardback\nLanguage: English\nTopic: Advertising\nPublisher: John Wiley and Sons Ltd\nPublication year: 2014\nISBN-13: 9781444332377\nISBN-10: 1444332376\nRRP: \u00A3147.95\n\n------------------------------\nDescription\n------------------------------\nThis timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook\ns comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research.\n\nThis timely handbook brings academic excellence to international advertising research in the form.
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