Managing Corporate Social Responsibility: A Com, Coombs, Holladay Hardcover^+

Managing Corporate Social ResponsibilityA Communication Approach\nAuthor(s): W. Timothy Coombs, Sherry J. Holladay\nFormat: Hardback\nPublisher: John Wiley and Sons Ltd, United Kingdom\nImprint: Wiley-Blackwell\nISBN-13: 9781444336290, 978-1444336290\nSynopsis\nManaging Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.\n\nChapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives\nEmphasizes stakeholder engagement as a foundation throughout the CSR Process Model\nDiscusses ways to maximize the use of social media and traditional media throughout the process\nOffers international examples drawn s