Marketing Research by Al Marshall PAPERBACK 9781446256152

SAGE Publications Ltd

Marketing Research\nby Al Marshall\nPaperback\nEnglish\n\nDelivery\nUsually delivered in 2\u20133 working days (dispatched today if ordered before 3pm).\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Al Marshall\nTitle: Marketing Research\nFormat: Paperback\nLanguage: English\nTopic: Market research\nPublisher: Sage Publications Ltd\nISBN-13: 9781446256152\nISBN-10: 1446256154\n\n------------------------------\nDescription\n------------------------------\n\nMarketing Research: A Managerial Approach is a new textbook that explains the market research process in a way that is easy to understand. The author discusses the main elements (problem identification, methodologies, data collection, analysis, reporting) and also places a strong focus on digital and observation-based research to reflect their growing role in marketing research practice. Balanced coverage is given.