Principles and Practice of Marketing,Jim Blythe- 9781446274002

Principles and Practice of MarketingAuthor(s): Jim Blythe\nFormat: Paperback\nPublisher: SAGE Publications Ltd, United Kingdom\nImprint: SAGE Publications Ltd\nISBN-13: 9781446274002, 978-1446274002\nSynopsis\nWhen you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you?re out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it?s also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It?s a rich and fascinating area of management waiting to be explored - so welcome to Marketing!\n Jim Blythe?s Principles and Practice of Marketingwill ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples,.