Sustainable Tourism – Business Development, Operations and Management Patterson

Sustainable TourismBusiness Development, Operations and Management\nAuthor(s): Carol Patterson\nFormat: Paperback\nPublisher: Human Kinetics Publishers, United States\nImprint: Human Kinetics\nISBN-13: 9781450460033, 978-1450460033\nSynopsis\nSustainable Tourism: Business Development, Operations, and Management lays out a road map to launching and building a business in one of today's most exciting industries. It simplifies the process and outlines real-life requirements while clearing the path to new business success in the cultural, heritage, nature, and adventure fields. Written by an eco-development pioneer, the book offers guidance on developing and implementing a comprehensive sustainable-business plan. From analyzing the market all the way through hiring and training the right people, the text focuses on the principles of both tourism and business. It prepares those embarking on new careers to tackle the complexity of sustainability issues by thinking like entrepreneurs and ac.