Islamic Marketing and Branding: Theory and Practice by Melewar, Alwi New..

Taylor & Francis

Islamic Marketing and BrandingTheory and Practice\nAuthor(s): T. C. Melewar, S. F. Syed Alwi\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781472440969, 978-1472440969\nSynopsis\nIslamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter. \n\nThrough three main parts (Branding and Corporate Marketing; Religion, Consumption and Culture; and Strategic Global Orientation), this book provides readers, from areas across the spectrum covering marketing, organisational studies, psychology, sociology and communication and strategy, with theoretical and managerial perspectives on Islamic marketing and branding. In particular, it addresses:\n\nInsights into branding and corporate marketing in the Islamic context. \n\nAn introduction to Islamic consumpti.