Global Media and Public Diplomacy in Sino-Western Relations - 9781472443984

Taylor & Francis

Global Media and Public Diplomacy in Sino-Western RelationsAuthor(s): Jia Gao, Catherine Ingram, Pookong Kee\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781472443984, 978-1472443984\nSynopsis\nMany researchers and China observers would agree that understanding how China pursues global communication is critical for assessing its growing soft power. While soft power as a concept has, in many ways, become almost inextricably linked with the PRC's (People's Republic of China) international diplomacy of the twenty-first century, the specific role of global media within soft power diplomacy and the corresponding influence of Western mediated public diplomacy within China is a lacuna that has remained largely unexplored. Moreover, the different Chinese and Western perspectives on the influence of global media and public diplomacy on Sino-Western relations, and the changing role of global media on this crucial aspect of international .