Advances in Social Media for Travel, Tourism and Hospitality - 9781472469205

Taylor & Francis

Advances in Social Media for Travel, Tourism and HospitalityNew Perspectives, Practice and Cases\nAuthor(s): Marianna Sigala, Ulrike Gretzel\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781472469205, 978-1472469205\nSynopsis\nThis book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality.\n\nThe first section addresses topical issues related to how social media influence the operations and strategies of tourism firms and help them enhance tourism experiences: open innovation, crowdsourcing, service-dominant logic, value co-creation, value co-destruction and augmented reality. The second section of the book looks at new applications of social media for marketing purposes in a variety of tourism-related sectors, addressing crowd-sourced campaigns, customer engagement and influencer marketing. The third section use.