Marketing Research with IBM SPSS Statistics by Karine Charry PAPERBACK

Taylor & Francis

Marketing Research with IBM SPSS Statistics\nby Karine Charry\nPaperback\nEnglish\n\nDelivery\nUsually delivered in 14\u201315 working days.\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Karine Charry\nTitle: Marketing Research with IBM SPSS Statistics\nFormat: Paperback\nLanguage: English\nTopic: Economics\nPublisher: Taylor & Francis Ltd\nPublication year: 2016\nEdition: 1\nISBN-13: 9781472477453\nISBN-10: 1472477456\n\n------------------------------\nDescription\n------------------------------\nMarketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the proposed research questions. In an acces.