Communicating Corporate Social Responsibility in the Digital Era

Taylor & Francis

Communicating Corporate Social Responsibility in the Digital EraAuthor(s): Adam Lindgreen, Joelle Vanhamme, Rebecca Watkins, Francois Maon\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781472484161, 978-1472484161\nSynopsis\nAlthough literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders skepticism or cynicism. A systematic, interdisciplinary examination of co.